The Brand Story.
The brand Fancy Shmancy was born from a phrase that Liana's first client started to use describing how they feel after getting her services. "Every time I come over, you make me feel so fancy-shmancy,"– said one of them. After a couple of weeks later, Liana Reznik got the same compliment from another client. A few months passed by, and she was known as the Fancy Shmancy girl! At first, Liana wasn't even sure what exactly meant, but one of the ladies explained that it's a Jewish slang, and refers to someone who is excessive proud. As time flew by, a new mom of two girls opened a beauty salon in the downtown of Highland Park, called "Fancy Shmancy," to make every woman in any age feel beautiful on the inside and out.